Person wearing a white T-shirt with a repeating black print that says 'AUTO SOCIETY,' sitting on a large rock outdoors with a blue sky and rocky landscape in the background.

haus of horsepower

ABOUT THE PIECEs

As the Vice President of Design for the Cornell Automotive Society, I was tasked with leading the creative direction for our official club merchandise. My main goal wasn't just to slap a logo on a basic t-shirt, but to design high-quality, thoughtful pieces that members would actually want to wear in their everyday lives. I wanted the apparel to balance a clean, modern aesthetic with subtle nods to automotive culture that resonated with car enthusiasts, while still being versatile enough for campus wear. By focusing on comfortable fits, premium materials, and a minimalist design approach, I created a cohesive merchandise line that unified the club, celebrated our shared passion, and gave members a sense of pride when wearing it around Cornell.

Two young adults standing outdoors, one male wearing black sunglasses, a white T-shirt with red text, and blue jeans, and one female with her back to the camera, wearing a red beanie, a beige hoodie with a red square logo and a car graphic, and blue jeans. They are near white cars with a background of hills and trees under an overcast sky.
White T-shirt with black text reading 'Automotive Society at Cornell' and a black graphic of a sports car at the bottom.
Illustration of a white sports car with a sleek design on a red background with the text 'Automotive Society at Cornell'.